The marketer your marketing team is missing.
You know what good marketing looks like. Your best ideas deserve better than the bottom of your list.
Which one sounds like your week?
I lead marketing, and I'm stretched thin.
Senior support to get your best ideas out of the doc and into market.
CMOs, VPs and Directors of Marketing
I'm a marketing leaderI'm a founder, and marketing is on my plate.
Senior marketing without the full-time hire. Someone to get on with it.
Founders and CEOs without a marketing lead
I'm a founderEveryone’s being told to do more with less. I’m the less.
Sharpen
Positioning and messaging that makes your value clear.
Plan
The right channels for your budget and team.
Ship
Campaigns out the door. Results your board can follow.
Which way of working together fits?
Start with one. Keep going if it fits.
The Foundation Sprint
Clear positioning, messaging and a channel plan.
For founders and upcoming launches.
$6,500 CAD · 6 weeks
About the SprintThe Campaign Playbook
One integrated campaign, from strategy to delivered assets.
For leaders ready to get it started.
$15,000 CAD · 8 weeks
About the PlaybookThe Fractional Retainer
Your senior marketer for campaigns, planning and AI infrastructure.
For teams that need it handled, ongoing.
$4,500 to $8,000 CAD / MONTH
About the RetainerYour team doesn't need more prompts. It needs better systems.
I help B2B marketing teams find the repetitive work slowing them down, then design practical AI workflows that make their existing people more effective.
From campaign production to reporting and customer research. Built around the tools and team you already have.
Find the bottlenecks.
I look at how your team works today, where time disappears, and which processes are worth improving.
Build workflows that work.
I design practical AI-assisted systems that connect your existing tools, reduce repetitive work, and keep the important decisions with your team.
Make them stick.
Documentation, training, and ongoing improvements so the workflows become part of how your team operates.
Campaign production
Turn approved messaging into structured briefs, channel-specific content drafts, asset tracking, and approval workflows.
Marketing reporting
Reduce the time spent consolidating performance data, preparing recurring reports, and turning validated metrics into useful insights.
Customer intelligence
Organize customer interviews, sales feedback, and research into searchable insights that inform positioning and campaigns.
How hands-off you get to be.
- 01
One call
Tell me what's stuck.
- 02
One scope
Fixed scope. Fixed fee.
- 03
I do the work
You approve. You don't manage.
- 04
You show the board
What shipped. What it did.
What it looks like when it works.
“You make space for me to do my best work, supporting me on initiatives that I need support on and pushing me to think and plan for the long term. You continually bring new ideas and thoughts to the table and help me with my speed and output.”
more deals closed
Marketing-sourced deals: 29% above average deal value.
In-house and agency-side, 12+ years.
Something’s missing from your marketing.
One useful marketing idea a week. Read it before Friday. Act on it before Monday.
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No spam. Leave whenever you like.
Notes · 4 min readDo more with less, without doing less.
Sydney Van Alstyne · VancouverI've sat in your seat.
I'm Sydney Van Alstyne. I build marketing foundations and campaigns that prove their value to your executive team.
I built SVA Group to find the human story in the technical solution, and to make your audience excited and your competition nervous.
Vancouver-based. Working remotely with Series A and B companies across North America.
I work with people who know good marketing starts with their customers, not a growth hack.
Tell me what's stuck.
In 30-mins, you'll leave with a clearer next step for your marketing.
Book a call